We build financial intelligence products that help India's middle class stop losing money to complexity — starting with the single most overlooked moment in personal finance: the seconds before you pay.
Spending se pehle TIP dekha kya?
Our flagship product tells you which card to use before you pay — ranking every card you own by exact rupee saving, in under 1.5 seconds.
India has 113 million active credit cards. The average multi-card holder loses ₹8,000 to ₹20,000 annually — not through fraud, not through overspending, but through one small decision made wrong hundreds of times a year: paying with the wrong card.
Points accumulated, never redeemed. Benefits earned, never extracted. Money left on the table every single year.
Of all credit card holders in India, the vast majority have no idea what their points are worth or how close they are to the next reward threshold.
The same reward points can be worth four times more redeemed one way versus another. Most people never know this gap exists.
Before you pay — at a restaurant, on an e-commerce checkout, or at a utility portal — open TIP. In under 1.5 seconds you know exactly which card to use and exactly how much you save by using it.
Scan a QR code or select the merchant category. Enter the amount. TIP knows the context.
Cashback rates, active bank offers, milestone gaps — all evaluated simultaneously for your exact transaction.
One card highlighted, one number shown — the exact rupees you save. No interpretation needed.
Join the waitlist and get early access to TIP — Your Finn Mitra when we launch on Android this September.
No spam. One message when TIP goes live. Nothing else.