We believe every Indian deserves to make smarter financial decisions.
Creafin Tech is building intelligent financial technology that helps people unlock the maximum value from the financial products they already own.
We begin with TIP — Your Finn Mitra, an AI-powered platform that recommends the best credit card for every purchase. Our vision is to expand that intelligence across every major financial decision an Indian makes.
Financial decisions are.
India has over 113 million active credit cards and access to world-class financial products. But making the right choice at the right moment — before you spend, save, invest or borrow — remains genuinely difficult.
We are building an AI-powered Financial Decision Engine that delivers the right recommendation at the right moment. Every time.
"Today's financial apps tell you what has already happened. Creafin Tech is building technology that helps you make the best decision before it happens."
The challenge isn't access to financial products. It's knowing what to do, when to do it and which option creates the maximum value — for you, at this specific moment.
How we build
Three principles guide every product decision at Creafin Tech — from the intelligence engine to the user experience.
User Value Comes First
Every recommendation must improve the user's financial outcome. We do not earn when users make worse decisions. Our business model is structurally aligned with the user — always.
Trust Through Intelligence
Every recommendation is transparent, verified and continuously improving — so users trust TIP the way they trust a knowledgeable friend who happens to know every credit card benefit by heart.
Simple Experiences
Complex financial intelligence, delivered through one clear recommendation. No dashboards to interpret. No jargon to decode. One answer, one number, one action — every time.
Built by someone who experienced the problem firsthand.
With 18+ years leading enterprise transformation across Financial Services and Consulting, the founder spent years managing multiple credit cards and manually tracking rewards — because no tool existed that told you which card to use before you paid.
Large transformation initiatives. Measurable outcomes. ₹50 Cr+ annual revenue impact. US$25M+ working capital improvements. The same rigour that drove enterprise results is now being applied to a problem that affects hundreds of millions of Indians every day.
The realisation was simple: millions of consumers were leaving value on the table — not because they were careless, but because they didn't have the right information at the right moment.
Creafin Tech was founded to solve that through AI.
Our first product, TIP — Your Finn Mitra, helps users maximise value from every credit card transaction. Our long-term vision is to build India's most trusted AI-powered Financial Decision Engine — the intelligent layer that sits between every Indian and every financial decision they make.
Creafin Tech Private Limited
Incorporated in Delhi, India under the Companies Act 2013. Building responsibly with the right regulatory and compliance foundation from day one.
Be part of the journey
TIP launches on Android in September 2026. Join the waitlist and be among the first to stop leaving money on the table.